Friday, 27 July 2012

Design Porn: H&M Home Authentic Tradition

I think I must have been living under a rock or something for the past couple of years, because I had completely missed the fact that H&M stock a homewares section on their website. I mean, I use their website on occasion having bought this lovely dress a few months back. But the Home tab seemed to escape my attention. So when I stumbled upon this lovely little collection of home accessories I was rather excited. Specialising in a range of textiles and small accessories at affordable prices, H&M Home has some cute finds to be had like this Horse cushion cover for £7.99.
My favourite 'campaign', as they call it, is the Authentic Tradition style. I'm really enjoying those native-style patterns featured on cushions, towels and blankets like the one above which is priced at a fairly reasonable £24.99.
Cushions really are a super quick way to spruce up your living room or change the style around. This jacquard-weave cushion for £9.99 is made with canvas fabric and offers a lovely rustic feel to a room.
When I was in Canada a few weeks ago I found some Pendleton patterned towels that I totally fell in love but didn't buy (I am now kicking myself) but these patterned towels at £12.99 could ease the pain a little.
H&M Home also offer some practical and stylish storage options too. I could do with a new towel or blanket storage opportunity at the moment instead of flinging them over the banister. This jute weave storage bag at £7.99 is plastic lined with a metal rim to keep it's shape. Not bad, H&M, I say.

2 comments:

  1. This had totally escaped me too! I have been loving Zara Home since it opened, but it is a little samey. This stuff is way cool though. Thanks!

    ReplyDelete
  2. i recently bought a stack of cheap cushions from H&M and spent my evening jazzing them up ...black beaded horse anyone?

    ReplyDelete

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