1) the ability to search by "quirky", "sophisticated", "pretty" or "glam", depending on my current whim;
2) the inclusion of the price range £3-£6;
3) utterly bonkers trinkets. Let us set the scene with a yellow enamel dog necklace:
|Yellow dog necklace (wearing a bow), £7|
|Fox ring, £11|
|Tea party ring, £12|
|Zebra necklace, £8|
I'm tearing myself away from the rings (the rock and roll owl! The peacock in full display!) to show you the rest of their range, like this antique zebra necklace. I don't think I've ever heard the words "antique" and "zebra" together, but it's deeply pleasing. Alternate him with the yellow dog necklace at the top of this post - who, incidentally, can be found on this bright and cheery page of all their yellow products.
|Lightning earrings, £12|
Now go and explore the whole Chelsea Doll shop and indulge in shiny things that won't bankrupt you. Delivery is free over £30 but in the likely event you don't spend that much - it's tricky when their stuff's so cheap - you'll only pay £1.95 to get them whooshed to your door.