Happie Loves It is, as you've probably already guessed, a Japanese-inspired fashion label
They're cute without being cloying, with a giddy skippy feel to everything they make that falls just the right side of twee. I stumbled across their boutique in Covent Garden and somehow managed not to buy all the things. Make a beeline for them if you're in the area, otherwise let's fall headfirst in their online shop.
lined cotton dress has side pockets - hooray! - and costs £149. Let's look at some cheaper accessories to wear with it...
...like these owl earrings. I would probably buy anything described as "angry owls". "They'll be happy when they sit on your earlobes!" boldly promises Happie, assuaging customers' fears of having their eardrums pecked out. These furious fellows are £15.
This is a deceptively sensible navy dress. Looks like a smart office dress, right? Hold up - check out the cut-out neckline. You could still work it to work, but definitely skip out to a sexy bar afterwards. It's £139. Not cheap by any means, but their clothes are incredibly high quality. You'll be wearing this for years, assuming you don't spill too many martinis on it.
generously stocked sale section for more affordable clothes. This contrast print dress (again, with pockets) has a brilliant bright pop of orange. It's £87.50, down from £125.
These Bambi rings are £13 and come in pretty boxes. Take care of that baby deer - he's been through enough.
Go and rummage through the Happie Loves It website - I guarantee it'll brighten up your day, even if you'll be waiting til payday to invest in your favourite new frock.